Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and along with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra that exist as a Premium package over the basic Sky Sports. Since its creation in 1990, Sky Sports has played a very prominent role in commercializing British sport. This channel has additionally been instrumental for making a paradigm shift in the organizational structure of sports broadcasting by being the first to support and encourage the Premier League to break out from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking a privileged sports channel in the beginning Spessartnews.com. Sports programs were broadcast occasionally from this channel but rather than introducing a sports channel of their very own, Sky Television made a decision to invest in Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed among its four channels.
British Sky Broadcasting and Sky Television declared a merger in the year 1990. Initially unveiled as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite television. Eurosport discontinued its partnership with Sky Television upon the launch of Sky Sports but continued to be located on the SES Astra platform.
Sky Sports soon turned out to be one of the most successful channels of the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, it was the second channel in the Sky system that was encrypted via the Video Crypt system. Even though Sky Sports began by airing sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby improving its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports had become the most favored sports channel following the acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for the period of five years.
Sky Sports also manages Sky Sports news, the 24 hour sports news channel which was launched in 1998. The design of this news channel was revamped during 2007. It was just in time with the football season. Though the main structure of presentation was maintained, the colour displays of the information box, the ticker towards the bottom on the screen and the breaking news ticker were changed sportfanatick. A brand new studio, new theme tune and new title sequences were additionally a part of the revamping. However the broadcasting format continued to be at the 4:3 and did not get upgraded to the Widescreen 16:9 formats.
Till date Sky Sports is associated more with football than with every other sports. It is perhaps because of this reason why this channel does tend to suffer from some loss in viewership throughout the summers when no football is played.