Sky Sports is British Sky Broadcastings premier Round-the-clock sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and together with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra which are available like a Premium package over the basic Sky Sports. Since its inception in 1990, Sky Sports has played a very prominent role in commercializing British sport. This channel has additionally been a key player for making a paradigm change in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break out from the Football League in 1992 sporting bet.
Sky Sports began as The Sports Channel in March 1990 as Sky Television was lacking a privileged sports channel initially. Sports programs were broadcast sometimes by this channel but instead of introducing a sports channel of their own, Sky Television made a decision to put money into Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed among its four channels.
British Sky Broadcasting and Sky Television announced a merger in the year 1990. Initially unveiled as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport discontinued its partnership with Sky Television upon the launch of Sky Sports but continued to be located on the SES Astra platform.
Sky Sports quickly turned out to be just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, this was the 2nd channel in the Sky system which was encrypted via the Video Crypt system. Though Sky Sports began by airing sports including golf and rugby, it soon obtained the rights to air Italian and German League Football thereby improving its popularity base.
In 1992/93, together with the formation of the Premier League, Sky Sports had become the most popular sports channel following the purchase of the exclusive broadcasting rights of Premier League Football in England and Ireland for a period of 5 years.
Sky Sports also operates Sky Sports news, the Round-the-clock sports news channel which was launched in 1998. The look of this news channel was revamped during 2007. This was just in time with the football season. Though the main structure of presentation was maintained, the color displays on the information box, the ticker towards the bottom on the screen and also the breaking news ticker were changed. A brand new studio, new theme tune and new title sequences were additionally a portion of the revamping. However the broadcasting format remained at the 4:3 and failed to get up-graded on the Widescreen 16:9 formats go to my site.
Till date Sky Sports is related more with football compared to every other sports. It is perhaps because of this reason that this channel does have a tendency to experience some loss in viewership during the summers when no football is played.